This year we have seen a drop in global alcohol beverage consumption. This is the first time that consumption is dropped in last 15 years. Taxation, unemployment, aging population and some other issues are seen as the major causes of the slip in sale and consumption. When the demand is reduced and the market is overcrowded, a situation may arrive when you have to fight for the survival. However, the situation is not that bad and money still spins around this business. If you are a shrewd wholesale beverage distributor UK, you can get huge margins after having the understanding of the market and the customer. This is an industry that is greatly affected by the changes in the behavior of people. Health and wellness, flavor innovation, some local social movements, sustainability are some examples of these changes. Here is what you can do.
Add More Value to the Business
Add value to your product, people will even spend more. However, you have to spend more. Even though there is a decline in the demand and consumption, people are still consuming it on a regular basis. Innovation drives premiumisation. You can add value to your product with ingredient selection, innovative packaging and clean/sophisticate labeling.
Follow Healthy Consumer Trend
The health and wellness awareness has taken a toll on the business. The population is more health conscious, especially the aged population. They only consume products that provide some sort of health/nutritional benefits. Admittedly, it is difficult to claim some health benefits of alcohol. However, you can still follow healthy consumer trends.
Consumers prefer fewer calorie products. Calorie reduction can be achieved with sugar reduction. You can add a natural alternative to sugar or sugar that is derived from low calorie natural sweeteners. Apart from this, also reduce the amount of fat. Adding ingredients having health benefits is another way for getting benefits of these trends. You can add super fruits, chocolate, natural/organic flavors and natural juices.
This is the best way for startups and small companies to have a different identity and place in the overcrowded market. If you are one of the wine beverage distributors in the UK, you should buy products from the local manufacturers. There is no need of spending your hard earned money to buy products from a manufacturer who is thousands of miles away. This can also make you a tax-free liquor distributor in the UK .
When you are doing the business shrewdly, you can start thinking about growth, not about survival.